Conshohocken’s IKEA Teams Up with Pinterest to Help Shoppers Take ‘Renocation’ at Home

IKEA a room you love Renocation
Images via IKEA.
Renocation IKEA
IKEA’s Renocation tool asks you a few questions to find your style.

IKEA, the Swedish home furnishings giant with its U.S. headquarters in Conshohocken, has teamed up with Pinterest to help shoppers make a “Renocation” for their own home, writes Stacey Leasca for Travel + Leisure.

Earlier this month, the two companies launched Renocations, an online tool that helps IKEA customers get ideas for their planned home renovation through a custom-made Pinterest board based on their unique interests and tastes.

“At a time when many of us are looking to turn our home projects into a reality, IKEA wants to help consumers refresh their space with products and solutions inspired by places outside of the home, like the beach or a favorite bistro,” said Paul Anderson, IKEA U.S. home furnishing and retail design leader.

ikea patio set
Images via IKEA.

To create the customized board, customers take a quick quiz that determines their interests, such as their favorite gateway destination and favorite activities.

The site then compiles the answers and shares a board made specifically for the user featuring IKEA furniture with shoppable links.

“The immersive quiz experience on Pinterest provides a personalized and inspirational shopping experience that helps make your dream getaway a reality, even at home,” said Anderson.

Read more about IKEA’s “Renocation” in Travel + Leisure.

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