Conshohocken’s IKEA Teams Up with Pinterest to Help Shoppers Take ‘Renocation’ at Home
IKEA, the Swedish home furnishings giant with its U.S. headquarters in Conshohocken, has teamed up with Pinterest to help shoppers make a “Renocation” for their own home, writes Stacey Leasca for Travel + Leisure.
Earlier this month, the two companies launched Renocations, an online tool that helps IKEA customers get ideas for their planned home renovation through a custom-made Pinterest board based on their unique interests and tastes.
“At a time when many of us are looking to turn our home projects into a reality, IKEA wants to help consumers refresh their space with products and solutions inspired by places outside of the home, like the beach or a favorite bistro,” said Paul Anderson, IKEA U.S. home furnishing and retail design leader.
To create the customized board, customers take a quick quiz that determines their interests, such as their favorite gateway destination and favorite activities.
The site then compiles the answers and shares a board made specifically for the user featuring IKEA furniture with shoppable links.
“The immersive quiz experience on Pinterest provides a personalized and inspirational shopping experience that helps make your dream getaway a reality, even at home,” said Anderson.
Read more about IKEA’s “Renocation” in Travel + Leisure.
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