IKEA, the Swedish home furnishings giant with its U.S. headquarters in Conshohocken, has teamed up with Pinterest to help shoppers make a “Renocation” for their own home, writes Stacey Leasca for Travel + Leisure.
Earlier this month, the two companies launched Renocations, an online tool that helps IKEA customers get ideas for their planned home renovation through a custom-made Pinterest board based on their unique interests and tastes.
“At a time when many of us are looking to turn our home projects into a reality, IKEA wants to help consumers refresh their space with products and solutions inspired by places outside of the home, like the beach or a favorite bistro,” said Paul Anderson, IKEA U.S. home furnishing and retail design leader.
To create the customized board, customers take a quick quiz that determines their interests, such as their favorite gateway destination and favorite activities.
The site then compiles the answers and shares a board made specifically for the user featuring IKEA furniture with shoppable links.
“The immersive quiz experience on Pinterest provides a personalized and inspirational shopping experience that helps make your dream getaway a reality, even at home,” said Anderson.
Read more about IKEA’s “Renocation” in Travel + Leisure.
