Wawa is now offering burgers made any way you’d like at its 920 stores in Pennsylvania, New Jersey, Delaware, Florida, Maryland, Virginia and Washington, D.C.., reports Dan Stamm for nbcphiladelphia.com.

One lucky customer can win free burgers for year, via a $780 Wawa gift card. Sign-up for this contest ends Friday.

The burger roll out is part of Wawa’s strategy to convince consumers that it not only offers breakfast, lunch and late-night snacks, but dinners-to-go as well.

Video looks at why customers are so loyal to Wawa

 “Burger festivities are designed to give customers a taste of the new product and drive excitement for a new line of fresh, quality and convenient options at dinner time,” said Wawa Chief Product Marketing Officer Mike Sherlock.

The all-natural Angus burgers are the number one seller at new drive-thru Wawas in Bucks County and South Jersey.

The company is also handing out “I Burger Wawa” gift packs featuring a T-shirt and a $25 gift card through radio station giveaways.

Find out more about Wawa’s new burger option at nbcphiladelphia.com.