In partnership with 20/20 Visual Media, the Valley Forge Tourism & Convention Board introduced a new video as part of its #MakeitMainStreet campaign, writes Samantha Cummons.

The video launched on social media in the days following Thanksgiving to promote Small Business Saturday and encourage Montgomery County to shop local this holiday season.

Users on both Instagram and Facebook get a glimpse of 10 Montgomery County business owners and how they’ve managed to stand strong during this challenging year.

“We are grateful to all the customers that have found us in Skippack because of this campaign,” commented @ReginaMarieDesigns, one of the featured businesses.

On the VFTCB’s Make it Main Street page, users can meet the streets, and plan out their stay at Montgomery County downtown destinations. Support the businesses that fuel the Montco community and share street memories using #MakeItMainStreet!

The VFTCB has partnered with Montgomery County and the Commerce Department on the $300,000 project, which is being funding by the county through CARES Act monies, and will continue through the first quarter of 2021.

With the tagline, “Made Strong in Montco,” the project speaks to the fact that Montco was one of the first – and hardest hit – areas in the state by COVID, and the ripple effects of hundreds of canceled events, thousands of lost room nights, and jobs, hurt a lot of people.

However, while the tourism industry has been bent, it’s certainly not broken, and that tagline also signifies the strength and resiliency of these small, local businesses to endure hardship, and overcome adversity.

From Ambler to Pottstown, and everywhere in between, businesses have been working around the clock with limited resources, and new restrictions, to adjust their business models to stay afloat, while keeping employees, and customers safe.

To support these local businesses, learn more about how to “Make It Local, Make It Main Street, Make It Montco” here.