The VFTCB Presented the Make It Main Street Campaign to Montgomery County Commissioners

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VF staff members
Staff members from the Valley Forge Tourism & Convention Board presented the Make It Main Street initiative to Montgomery County Commissioners. Image via VFTCB.

Staff members from the Valley Forge Tourism & Convention Board presented the organization’s newly launched Make It Main Street initiative to Montgomery County Commissioners.

Make it Main Street is a robust and targeted marketing campaign that puts the spotlight on small, local businesses impacted by COVID-19.

Jake Markezin, Executive Director of Operations for the VFTCB, acknowledged the partnership with Montgomery County, Dave Zellers and the Commerce Department, and County Chief Financial Officer Dean Dortone on the $300,000 project.

“These business owners are our neighbors, friends, and families, and we are here to help them get back on their feet,” said Markezin.

One unique part of the campaign is “Meet the Business Owners,” where more than 10 businesses across eight towns were filmed in partnership with the award-winning video marketing agency, 20/20 Visual Media.

In these video vignettes, the businesses owners have the opportunity to talk about how their business has been impacted by COVID-19, and ways they’re finding to grow and provide for their communities.

“From Ambler to Pottstown, businesses have been working around the clock to stay afloat, while keeping employees, and customers safe,” said Director of Business Development, Justine Garbarino. “Their hard work and innovation has not gone unnoticed. Each business as a unique story to tell.”

“Many of [these buisnesses] have been there for us during some of the most important moments of our lives,” said the VFTCB’s Director of Communications, Rachel Riley.

“Now, it’s our turn to be there for them. If they closed their doors, it would forever change the landscape of their towns, and communities. But they are ‘Made Strong in Montco.’ They’re tough and resilient enough to endure hardship.”

Funded by the county through CARES Act monies, the Make it Main Street initiative will continue through the first quarter of 2021.

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