The Valley Forge Tourism & Convention Board has launched a virtual tour platform for both meeting planners and consumers to get to know Montco from all angles before they visit.

Montco 360 is an immersive virtual tour platform that takes people inside some of the area’s best hotels, event venues, attractions, and more.

The VFTCB partnered with Threshold 360, one of the world’s largest providers of interactive virtual tours specializing in destination marketing with a coverage of over 100,000 locations and two million views a day, on the project.

Once complete, the Montco 360 program will create an impressive list of almost 100 attractions, hotels, venues, and sports fields. The images are being shared on social media, and directly to each location’s Google business page, and Google images, where they already have more than 200,000 views.

“We’re so excited to be able to elevate awareness of Valley Forge and Montgomery County, PA by virtually walking our clients through properties, and continuing to connect them with venues, and amenities, that they want and need to make decisions,” said Scott Higgins, Associate Director of Sales and Business Development for the VFTCB.

The user-friendly tool embeds the tours on the tourism board’s website to easily navigate the destination from anywhere in the world. Digital visitors can simply click on the property they want to see to virtually step inside for a 360-degree view, as though they’re there in person.

Additionally, an interactive mapping feature also allows folks to see even more details of what else is nearby. So far, the VFTCB has filmed at more than 30 locations from hotels, to the King of Prussia Mall, Arnold’s Family Fun Center in Oaks, and XL Sports in Hatfield.

“This will help event planners, and leisure guests alike, discover a facility’s environment, and all that Montco has to offer – at their own pace,” said Higgins.

Moving forward, the VFTCB’s sales team will also be able to use the technology to visually walk a client through properties they’re considering, or virtually show a meeting space while attending a conference.

“It truly will allow planners to see it today, and live it tomorrow,” Higgins said.