Michael Rubin, a Bryn Mawr resident and CEO of Conshohocken-based Kynetic, launched the All In Challenge earlier this week with the aim of it becoming the largest digital fundraising movement ever to help feed those in need during the coronavirus crisis and beyond, according to a staff report from the Philadelphia Business Journal.

Anyone participating in the challenge can post a video explaining why they are “All In” and what they are donating, then challenge others to join. All the donated items and shared experiences will be showcased on the challenge webpage.

Rubin created the challenge in collaboration with entrepreneurs Alan Tisch and Gary Vaynerchuk. So far, this effort has already amassed an impressive list of participating athletes and celebrities. These include Mark Cuban, Alex Rodriguez, Magic Johnson, Shaquille O’Neal, Dwyane Wade, Zach and Julie Ertz, and Meek Mill among others.

The challenge managed to raise $1.4 million in just the first three hours after it launched.

Ruben’s Kynetic is a holding company for several e-commerce companies, including online retailer of sports apparel and products Fanatics.

Read more about the challenge at the Philadelphia Business Journal by clicking here.

Find previous posts about Michael Rubin and Kynetic here and here.