Logan Marketing Group (LMG) has merged ClientLink, a recently acquired fulfillment and printing supplier, with IBS Direct to create Intellus, a leading marketing services provider. The convergence of experience, talent and resources represented by Intellus is a game-changer in the industry.
The marketing services powerhouse will draw upon its leading expertise, endto-end services and dedicated staff to offer the creative solutions organizations need to obtain, retain and grow their customers on a landscape that demands “mass customization.”
“Marketing today is so much about digital connection, but most brands still need to connect with people in the physical world,” explains Manny Ortiz, Intellus’ managing partner and a forty-year direct marketing industry veteran. “This meeting ground may be a mailing sent to millions of consumers, a very special high-end piece targeted to VIP customers, support for a sales force, fulfillment for an online ecommerce transaction… the possibilities are enormous and growing as we speak.”
Intellus masters this connection through its leading capabilities in continuous web printing, digital printing, customized special coatings, website design, promotional items, print-ondemand portals for sales forces, consumer-facing eCommerce portals with complete fulfillment support, and comprehensive logistics management. Intellus recently made an $8 million investment in technology including Canon, Blue Crest and MBO equipment that establishes the company as a leading marketing services provider. The equipment will be showcased at the company’s existing facilities as well as its new 52,000 square foot Digital & Mail Center in Montgomeryville, PA, scheduled to open this spring.
“New equipment is exciting, but it’s all about ensuring that we have the right tools on hand to solve a partner’s challenge intelligently and efficiently,” said June Busch, Intellus’ Senior VP of Client Services. “We have great people at every level who thrive on innovation to get the job done and help our partners succeed.”
One such partner is a national mortgage lender that has been working with IBS Direct for over twenty years. The company is excited to work with the team now known as Intellus. Its Chief Operating Officer explains, “We love partnering with Intellus and we are amazed by their level of commitment and focus on providing world class services. We love working with their team, not only because of their in-depth knowledge of everything you need to know about printing and fulfillment, but also their dedication and the 24/7 support. For us, this has been a true partnership rather than a typical vendor-client relationship.”