Amazon to give Prime members extra discounts at Whole Foods

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Amazon launched a new service Wednesday that allows Whole Foods customers to shop via mobile app and have their grocery order carted out to their vehicles. (MONTCO.Today file photo.)

Amazon is turning its Prime membership into a Whole Foods loyalty program that could drive more people to its stores.

The benefits started Wednesday at stores in Florida and will expand nationwide this summer  as  Prime members  get an additional 10 percent off sale items and exclusive deals on certain groceries, writes Joseph Pisani at philly.com.

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Since it bought Whole Foods last year, Amazon.com Inc. has cut prices on some groceries, begun offering same-day delivery to Prime members in several cities and extended its 5 percent cash back Amazon rewards credit card to Whole Foods purchases.

To read the full story, click here.

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