Amazon is turning its Prime membership into a Whole Foods loyalty program that could drive more people to its stores.
The benefits started Wednesday at stores in Florida and will expand nationwide this summer as Prime members get an additional 10 percent off sale items and exclusive deals on certain groceries, writes Joseph Pisani at philly.com.
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Since it bought Whole Foods last year, Amazon.com Inc. has cut prices on some groceries, begun offering same-day delivery to Prime members in several cities and extended its 5 percent cash back Amazon rewards credit card to Whole Foods purchases.
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