Sly Fox Brewing gets a new look for logo and adds 2 new brews
Sly Fox Brewing Co. has begun rolling out a new look to the packaging of its core brands and seasonal brews. And it has announced plans for two new offerings — a year-round brew and a seasonal ale.
The branding “refresh,” according to Brewmaster Brian O’Reilly, has already been rolled out on the company’s website and can be seen on some merchandise offerings online, writes Donna Rovins for Digital First Media.
“It’s been a little nerve wracking getting everything up and running,” O’Reilly said in a recent interview. “A brand refresh is kind of like changing your hairstyle. You’re still the same person, and you hope people will look a second time and notice. We’re still the same brewery producing the same American and European style beers.”
The new packaging was also seen starting in November, on the brewing company’s Christmas Ale — a red ale made with traditional mulling spices including ginger, clove, allspice, cinnamon and nutmeg. Other packaging updates and label redesigns include label redesigns on the Helles Golden Lager, a Bavarian-style golden lager; and Pikeland Pils, a Northern German-style pilsner.
The new packaging gives the company’s Sly Fox logo a “modern update,” according to a press release. In the new design, the “Y” in the word “Sly” depicts a bushy fox tail, symbolizing the red and gray foxes indigenous to Pennsylvania, while the words “Brewing Company” reinforce the company’s reputation as one of the pioneering leaders of the craft beer movement, the release stated.
“Being 22 years in — I think it’s a maturity thing,” O’Reilly said when asked about the timing of the brand refresh. “When we started, Sly Fox was a brew pub, and when I got involved we started producing some different beers. As you get older and tenured, you get to know yourself a little better. It was time to refocus, refresh and get a new look.”
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