The Valley Forge Tourism & Convention Board (VFTCB) – the destination marketing organization for Montgomery County – launched its newest brand, Arts Montco, at an exclusive event at the Philip and Muriel Berman Museum of Art at Ursinus College yesterday evening.

More than 100 arts enthusiasts and influencers from across Montgomery County and the region were in attendance. Special guests included WXPN Morning Show Host and Assistant Music Director, Kristen Kurtis, and Greater Philadelphia Cultural Alliance Chief Strategy Officer, Michael Norris. Entertainment was provided Avalare Strings, according to a press release.

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Montgomery County is home to more than 200 arts attractions, featuring live music venues, award-winning playhouses, historic movie theaters, amazing architecture, museums and art galleries, gardens and arboretums. Arts Montco is designed to inspire visitors to explore the arts in the county and establish Montco as an arts destination while building community awareness and pride around the arts.

Valley Forge & Montgomery County is rich in artistic and cultural tradition, allowing visitors to browse works from famed classical and contemporary artists, see prized theatrical performances on main stages, experience revolutionary history and be inspired at historic sites, and even make their own artwork.

“The Valley Forge Tourism & Convention Board wants Arts Montco to be the unifying force for promoting the arts in Montgomery County,” said Jessica Willingham, VFTCB Director of Arts & Culture. “We’re thrilled to put a spotlight on the wealth of arts and culture organizations in our county and the easy accessibility to visit, explore, and enjoy these attractions, when you plan your stay in Montco.”

To allow Montgomery County visitors to easily access all the happenings within the county, the Arts Montco website, www.artsmontco.com, has been built as a resource for information about arts and culture venues and a calendar of events.

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