King of Prussia Bid’s Eric Goldstein talks big picture

Norristown municipal administrator Crandall Jones, spoke in favor of the proposed $1.2 billion project. (MONTCO.Today file photo)

If King of Prussia builds it, will they—millennials, baby boomers, and commuters—come?

Eric Goldstein likes to think so. The executive director of the King of Prussia Business District has spent the past six years spearheading efforts to turn King of Prussia’s reputation as a mega-mall to a place where people actually want to live, writes Melissa Romero for Curbed Philadelphia.


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“When I came to King of Prussia in 2011, what I saw was amazing,” said Goldstein. “King of Prussia is a true edge city, which is a town that is outside of the region’s downtown, but has an economy that’s so large and stands on its own—that’s absolutely true of King of Prussia.”

So far, Goldstein’s efforts seem to be working quite well. In the last few years, $1 billion has been invested into King of Prussia, which sits just 20 miles outside of Philly. Businesses have moved their headquarters here and developers have built up vacant land with mixed-use projects, and national retailers have set up shop in the area’s new town center.

But by all accounts, King of Prussia is only just getting started. Thousands square feet of development is currently under construction, with even more in the pipeline. Here are some of the most transformational projects changing King of Prussia, turning it into a shopping haven to a suburban live-work-play hub.

Arguably the most highly-anticipated project for King of Prussia is also the most ambitious and long-time coming: The King of Prussia Rail Line. Spearheaded by SEPTA, this effort to connect King of Prussia with the Norristown High Speed Line (NHSL) has been years in the making, and there are still plenty more years to go.

To read the complete story click here. 

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