Savvy seniors behind ‘silver tech boom’

Aging 2.0 has sponsored more than 500 events and most recently paired with Avenidas Generations Lab, an offshoot of a forward-looking senior center that is working to reinvent aging. (MONTCO.Today file photo)

“What a drag it is getting old,” Mick Jagger first whined on “Mother’s Little Helper” from the Rolling Stones’ 1965 Aftermath album.

“Hope I die before I get old,” the Who’s Pete Townshend growled the same year on “My Generation.”

Ah, but for those of us who first heard those plaints way back when and are still walking this good earth,  getting older ain’t so bad. Being part of the huge baby boom generation even has its advantages. We have numerical clout, savings and Social Security, which adds up to significant buying power. And needs that must be met, writes Jonathan Takiff for 

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 So lots more attention is now being paid to the bulging 50-plus populace — from companies  who customize goods and services for it, to retailers like Hammacher Schlemmer that court it, to websites like that support and chronicle it. All are on a mission to keep us healthy and happy.
Now, a large share of Hammacher’s “best of the best” wellness and entertainment-focused products address the Silver Tech market full bore. And the “core” of the company’s audience  — tapped with mailings of 50 million catalogs annually and a strong online presence — is “10 years older than it was in the 1980s and 90s,” director of merchandising Stephen Farrell said,  falling heaviest in the 50- to 70-year-old set “who thankfully keep coming back for more.”
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