King of Prussia Mall keeps growth going

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The King of Prussia Mall continues to flex its muscles as the largest retail destination in the U.S. (Image courtesy philly.com)

The King of Prussia Mall continues to flex its muscles as the largest retail destination in the U.S. From grabbing a craft beer while browsing for boxers to trying out the latest makeup trends, the mall continues to establish a shopping experience like no other.

While online sales continue to surge, King of Prussia Mall keeps on trucking. Just over a year after adding 35 mostly luxury retailers for a big expansion, the mall will open in the coming months five more with either their debut store in Pennsylvania or first brick-and-mortar location, writes Suzette Parmley for philly.com

 


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The add-ons show how online firms are continuing to add physical stores and will swell the massive mall’s roster to over 450 retailers. the story continues.

Two of the five new brands – cosmetics retailer NYX Professional Makeup and men’s underwear seller Tommy John — debut their first stores at the mall. NYX opened Sept. 29 while Tommy John debuts Oct. 27.

Three other stores — eco-friendly jeweler Alex & Ani, luxury home furniture seller Natuzzi Italia, and sneaker maven Kicks USA — will open in late November, next February, and April, respectively.

Physical stores remain attractive, said Bill Park, head of Deloitte’s Philadelphia retail practice. “Malls like King of Prussia thrive because they understand what the customers want: unique product offerings that are tailored to the clientele, combined with a rewarding customer experience. KOP focuses on new and innovative retailers and a fun experience. This is hard to duplicate on your mobile device or PC.”

To read the complete story click here. 

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