New Fashion Season Grounded and Ethereal

The new fashion season now in Bloomingdale’s stores in the King of Prussia and Willow Grove Park Malls, is both grounded and ethereal. (Image via

The latest fashion trend offers women the chance to dress strong and feminine and lets them stand in their own power whether they are protesting or proselytizing, writes Elizabeth Wellington for

However, 2017 is also ensuring to be both grounded and ethereal, less inspired by runways and more an ode to a busy lifestyle and a woman’s own creativity.

“The modern girl is very busy,” explained Amanda Hill, fashion spokeswoman for Bloomingdale’s stores. “She’s always on the move.”

The latest easy-breezy style is now positioned alongside athletic-inspired pieces that have gotten a grown-up makeover. The athletic suit is returning to the days of fitted glory, insuring it is both comfortable and versatile.

The must-have prints for this season offer some unexpected combinations, such as pinstripes being patched into a menswear-inspired button down shirts adorned with cold-shoulder details.

More importantly, casual dress can now be combined with various carefully selected accessories for an elegant look suitable for special occasions.

“The woman who travels a lot needs her clothes to do more,” said Joan Shepp, owner of the eponymous Center City boutique. “She wants to be able to take a basic look and accessorize it into her life.”

Read more about the new fashion season at by clicking here.

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