Hotels across Montgomery County have spruced up everything from room décor to A/V equipment, investing heavily in infrastructure improvements to remain competitive and increase market reach.

The Fairfield Inn Valley Forge, for example, is in the midst of a full renovation that will bring its guests a new breakfast area and fitness center. Makeovers at Normandy Farm Hotel and Conference Center, Blue Bell, include high-tech ovens in the banquet kitchen.

The reinvestment comes at a time when Montgomery County hotels have enjoyed record levels of room nights.

The third-quarter results for 2015 and 2016 were extremely positive, according to data from STR Global, a worldwide hotel data benchmarking firm.

The Valley Forge Tourism and Convention Board is currently citing more than 100,000 room nights, up 10 percent from 2015, sparked by sources that include meetings. Occupancy levels rose to 69 percent over the summer, and average daily rate was a healthy $118. Revenue per available room, at $82, represents a 6.6 percent improvement year-over-year.

“These levels of performance began over the summer with the DNC, but the trending has continued into 4Q16,” said Lisa Karl, Vice President of Sales and Strategic Partnerships. “Hoteliers are responding by allotting more resources for accommodation refreshes and expansions.

“The VFTCB is leveraging this convergence – increased visitations and hotel renovations – by strengthening its marketing in sports/tournament and meetings/conventions lines of business.”

In addition to improvements among the county’s hotels, new properties are joining the market in Montgomery County. These include a Residence Inn in Collegeville, designed to serve the local corporate market, as well as sports travel teams competing at the Greater Philadelphia Expo Center in Oaks.

“Fortune 500 global leading firms continue to select Montgomery County as a location for setting strategy and direction for their business,” said Edward Harris, Vice President of Marketing and Communications for the VFTCB.

“Aside from our modern facilities, they’re also discovering unique team-building activities for their staff from places like the iFly, Escape Room King of Prussia, and Cooking Spotlight in Phoenixville.”