Indy Toy Seller Opens Holiday Season with Narberth Made Crazy Aaron’s Thinking Putty

Michelle Gillen-Doobrajh has fun stuff planned for Neighborhood Toy Store Day including playing with Narberth-made Crazy Aaron’s Thinking Putty. (Image via

Visitors to Neighborhood Toy Store Day at Tildie’s Toy Box on Saturday got the chance to mix it up with Crazy Aaron’s Thinking Putty, a unique product from Narberth, writes Jonathan Takiff for

The store owned by Michelle and Paul Gillen-Doobrajh opened last summer, showing that independent toy stores are not being made totally extinct by online stores and big-box emporiums.

As part of the American Specialty Toy Retailing Association which represents around 800 merchants and over a 1,000 sales reps and toymakers nationwide, the store kicked off the holiday season with its Neighborhood Toy Store Day. The event is modeled after Record Store Day with special offers and fun in-store events.

The day gave guests a chance to get their hands “dirty” as they played with Crazy Aaron’s Thinking Putty, which starts at $3.50 and offers varieties such as in glow-in-the dark and metallically magnetic.

“Fantastic stuff – bounces really well, adults use it for stress relief,” said Gillen-Doobrajh. “And it’s made right here in Narberth, Pa., by workers with special needs.”

Read more about the fun day at by clicking here.

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