Ursinus College graduate Jen Cohen and her husband Jeff Crompton recently opened Fuel Cycle Fitness in Ardmore, helping members stay in shape through indoor cycling and boxing.

“I was always involved in teaching fitness, and Jeff and I started taking boxing classes together in 2011 when we got engaged,” said Cohen, who majored in media and communications studies with minors in French and exercise and sport science at Ursinus.

“I enjoyed and still enjoy my work as a digital and content marketing consultant and adjunct professor, but at one point, I said, ‘I want to do more of what makes me happy,’ which is helping people become healthier and happier. The whole idea was deep-rooted and in how we [Jeff and I] want to change the world one drop of hard-earned sweat at a time.”

Cohen earned her Master’s Degree in public relations at Rowan University, then held a few marketing positions and eventually went on to run a successful marketing business.

“I like to say that everything I’ve ever done until now has led me down the path of launching our studio — and hopefully that collection of experiences and lessons has helped us do it in the best way we possibly could,” she said.

Indoor cycling and boxing are what she and her husband consider the yin and yang of exercise, since together, they work all your muscles. They began their research and looked at different neighborhoods, worked with focus groups, and researched the best equipment. They found the physical space last August and were set on making it happen.

“I trained and taught at a large fitness company and built a following (and some followed me here), but whenever I was in those places, I kept thinking that it could be better — we could provide a better overall experience,” said Cohen.

“At those clubs, there was too much focus on membership deals and not enough on keeping the environment clean and welcoming. Here we provide a great experience. There is a preconception of a boxing gym and indoor cycling gym — and this is not either. We are building a community of people who want to work hard and empower others to do the same. We’re the fuel.”