Breweries betting on legalized marijuana to recoup lost revenues
With beer sales falling across the US, a growing number of alcohol companies are looking to legalized marijuana to fill the revenue gap.
Although several states have legalized recreational marijuana use, it remains a federal crime, and the companies are therefore pinning their hopes on Europe and Canada, writes Michael J. de la Merced at bizjournals.com.
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Constellation Brands, parent company of Corona, announced Wednesday that it had invested $4 billion in Canopy Growth, a publicly traded Canadian cannabis producer. Constellation first took a 10 percent stake in Canopy in November to create nonalcoholic cannabis-infused drinks.
Heineken and Molson Coors have also moved to sell cannabis-infused drinks. Heineken’s Lagunitas brand has started selling nonalcoholic sparkling water featuring THC, the active component of marijuana. And Molson Coors has formed a joint venture with Hydropothecary, a weed producer, to make cannabis-infused beverages.
To read the full story, click here.
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