The King of Prussia District has released its “King of Prussia Retail Report,” highlighting the market’s continued strength as one of the most dynamic and resilient suburban retail destinations in the United States.

With 6.2 million square feet of retail inventory and nearly 40 million annual visits, Upper Merion Township/King of Prussia (UMT/KOP) contains the largest concentration of retail in the southeastern Pennsylvania suburbs and remains a powerful economic engine for the region. The report reveals sustained tenant demand, strong visitation, and the continued shift toward experiential, destination-driven retail, while also providing detailed analysis of retail composition, visitor and resident demographics, and peer market comparisons.

Five key insights from the report include:

1. UMT/KOP is the region’s dominant suburban retail hub.

With 6.2 million square feet of retail inventory, UMT/KOP represents the largest concentration in the southeastern Pennsylvania suburbs and serves as a major economic engine for shopping, dining, and entertainment.

2. Visitation far exceeds what the local market alone would support.

UMT/KOP leads the region with nearly 40 million annual visits, including more than one million overnight trips, reinforcing its role as a regional and destination-driven market. Visitation has surpassed pre-pandemic levels, reaching approximately 112 percent of 2019 volume.

3. Retail market performance remains strong.

As of Q4 2025, vacancy stands at just 2.3 percent, well below national suburban averages. Strong demand supports average asking rents of $44 per square foot and sale prices nearing $222 per square foot.

4. The market is diversifying with emerging and experiential retail.

The report highlights continued transformation within the retail landscape, including the adaptive reuse of former department store spaces into experiential anchors like Netflix House (opened in 2025), with Level99, Dick’s House of Sport, and Dave & Buster’s under construction. Also, UMT/KOP has emerged as a regional center for electric vehicle retail, with brands including Tesla, Rivian, Lucid, Porsche, and Polestar, supported by growing charging infrastructure and service facilities.

5. Continued leasing momentum is strengthening market appeal.

In 2025 through early 2026, 42 new businesses opened (12 restaurants and 30 retailers), with major additions like Netflix House and Eataly further enhancing visitation and regional draw.

“This report reflects a retail market that is setting the pace for the industry,” said Eric Goldstein, President and CEO of King of Prussia District. “As consumer preferences shift toward experience-driven destinations, Upper Merion Township is driving that transformation through the redevelopment of former department store spaces into unique concepts like Netflix House and Eataly. Combined with the growth of walkable, mixed-use environments like King of Prussia Town Center, and other dynamic retail centers, these investments are creating a more connected, engaging, and resilient destination.”

View the full Retail Report at King of Prussia District.