The new Netflix House in King of Prussia transforms passive binge-watching into an immersive experience, allowing visitors to actively explore their favorite fictional worlds, writes Charlotte Coates for blooloop.
Netflix conceived its 100,000-square-foot destinations during the pandemic, inspired by the success of an initial drive-through Stranger Things event.
“The response to that was just so profound that we realised fans wanted more of these stories,” said Greg Lombardo, vice president of experiences at Netflix.
Due to the logistical complexity of managing touring shows, Netflix transitioned into the permanent “owner-operator” structure of Netflix House, ensuring higher-quality and more efficient experiences.
“When you have the venue, it becomes much more efficient and much easier to provide that level of quality consistently,” said Lombardo.
Visitors at the King of Prussia Netflix House encounter its signature entrance: a giant red envelope paying homage to the service’s DVD-by-mail roots. The interior has immersive art installations and curated photos, with highlights being the daunting staircase from Squid Game and the detailed recreation of the Byers’ living room from Stranger Things.
By offering a rotating variety of experiences, Netflix aims to establish the venue as a regular local destination rather than a once-in-a-lifetime visit.
Read more about King of Prussia’s Netflix House in blooloop.
