Craveworthy Brands plans to introduce another fast-casual concept to the “foodie mecca” of Greater Philadelphia, with several Montco locations currently under consideration, writes Emma Dooling for the Philadelphia Business Journal.
The restaurant company, based in Illinois, is seeking franchisees for its Buffalo chicken wing brand Wing It On. Matt Ensero, co-founder and Brand President, believes that there is room for at least eight to 12 locations across the city, its collar counties, and South Jersey.
Wing It On calls itself the “wing joint for wing nuts” and is known for its award-winning sauces, recognized at the 2025 National Buffalo Wing Festival. Wing It On currently operates 11 restaurants and a food truck across several states, with three more locations under development and 17 additional locations that already have signed deals.
Now that it has perfected its restaurant model, the fast-casual concept is ready to “hit the exponential growth button and go national,” said Ensero.
While no leases have been signed yet for Southeastern Pennsylvania or South Jersey, Craveworthy has identified King of Prussia, Ardmore, and Bryn Mawr as areas considered by the company to be an “ideal fit” for the brand.
Read more about Wing It On in the Philadelphia Business Journal.
