Philadelphia-based Microshare is regaining traction after shifting the usage for its smart sensor trackers for the second time, writes Ryan Mulligan for PHL Inno.

Founded in 2013, the Center City startup originally focused on tracking occupancy in buildings such as offices with its smart sensor technology. However, when the pandemic struck and office buildings became mostly empty, the company switched up usage to contact tracing. That business model was also short-lived and came to an abrupt end once vaccines were delivered.

Now, Microshare is deploying its smart sensors in the pest control industry and to assess cleanliness in highly trafficked restrooms. This new focus has helped the firm raise $5.86 million earlier this month as part of around $11 million Series B that the company is hoping to close by the end of the year.

The company is currently concentrating on two new products, EverSmart Rodent and EverSmart Washroom.

EverSmart Rodent is in trials with eight of the top 100 pest control companies in the country. Meanwhile, EverSmart Washroom has been deployed in the Zurich Airport and Miami International Airport, among others.

With the two product lines “growing exponentially,” Chief Markets and Chief Risk and Sustainability Officer Mike Moran said the recent funding was “rocket fuel” for the company.

Read more about Microshare and its latest pivot in PHL Inno.

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