Luxury Watch Company Precision has moved its flagship location to Lower Gwynedd, writes Emily Goulet for Philadelphia Magazine.
The striking new addition to the area sits at the corner of Bethlehem Pike and Welsh Road. The building with its champagne colored-roof is a stunning upgrade from the company’s more modest operation in the Willow Grove Mall.
The new flagship location opened in July and spans 11,000 square feet across two floors with a mezzanine.
Roman Murat, Precision’s third-generation president said the move gives them a chance to “offer our clients the luxury experience.”
To do this, Murat enlisted architect Alex Zilberman, who is known for his work with Versace and Aston Martin. Zilberman designed an elegant space with limestone and Roman brickwork, featuring a two-story atrium, a floating steel staircase, and alabaster light fixtures.
The first floor features four mini boutiques for Rolex, Cartier, Omega, and Tudor – some with their own VIP rooms. The second floor offers a multi-brand pre-owned collection and a full-service lounge with on-site watchmakers.
Despite the luxury, Precision is accessible to all and requires no appointment. Staff is trained to guide new buyers and seasoned collectors alike.
Read more about Precision’s new flagship location at Philadelphia Magazine.
