Earlier this week, Governor Josh Shapiro joined Lieutenant Governor Austin Davis, Department of Community and Economic Development Secretary Rick Siger, and statewide tourism leaders at PNC Field to launch a new state tourism brand, Pennsylvania: The Great American Getaway.
The campaign aims to encourage people to travel across and visit the state.
“Here in Pennsylvania, we have it all – from top tier sports and events, award-winning restaurants, incredible hikes and state parks, and the most important historic sites in the country that tell the story of our shared history,” said Shapiro. “More people deserve the chance to come here and experience the magic of Pennsylvania for themselves.”
There are 72 million people who live within a four-hour drive of the Commonwealth, “and once you’re here, you’ll find there’s something for every member of the family,” he added.
After the unveiling, Governor Shapiro and the First Family will start a week-long RV tour ahead of Memorial Day Weekend to promote the new brand and the state’s tourism industry all across Pennsylvania.
During the tour that will take them to 14 counties, the Shapiro family will shine a spotlight on the state’s world-class urban spaces, outdoor adventure experiences, charming small towns, and unique events and festivals, among many other things.
