Tanner Maddocks and His Villanova Startup Make List of Young Entrepreneurs

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Tanner Maddocks
Image via PHL Inno.
Tanner Maddocks, the Villanova University redshirt freshman quarterback, is getting ready to launch his sports tech startup, Athlete Squared, during the offseason.

Tanner Maddocks, a 19-year-old entrepreneur who founded Athlete Squared, headquartered in Montgomery County, is one of 16 individuals under age 25 recognized by PHL Inno as the Greater Philadelphia area’s next generation of innovative entrepreneurs, writes Ryan Mulligan for Philadelphia Business Journal.

These imaginative, ambitious, collaborative, and tech-savvy entrepreneurs are focused on social impact.

Maddocks, a longtime football player, founded Athlete Squared, headquartered in Villanova, as a way for younger players to train who can’t afford or find a personal coach.

The Villanova University quarterback took advantage of the NCAA’s new name, image and likeness rules. 

The Athlete Squared app allows college athletes to create and sell training regiments in the form of videos  which younger players can use to replicate sessions at home.

Maddocks described he concept as “creating content that you wish your younger self had.”

Athlete Squared has reached out to student-athletes for platform content and has brand partnerships, including Kansas State University’s women’s basketball team.

Maddocks isn’t new to the world of business. At age 16, he launched an apparel startup Beaux Brand, then Maddocks NFT, a company that generated six-figure profits in six months.

See the entire list of young entrepreneurs in the Philadelphia Business Journal.

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