Firstrust Bank Expands Q2 Partnership to Strengthen Customer Engagement and Deposit Growth


Firstrust Bank
Image via Firstrust Bank.
Firstrust Bank logo

Firstrust Bank has selected Q2 ClickSWITCH — a software-as-a-service (SaaS) solution for account switching — to help grow deposits, increase engagement, and provide its customers with a modernized digital account opening experience.

The expanded partnership between Q2 and Firstrust, which began in 2019 when Firstrust deployed Q2’s digital banking platform to power its online and mobile banking technology, demonstrates the bank’s commitment to providing its customers with best-in-class technology.

With over $5 billion in assets, Firstrust was founded in 1934 and remains committed to serving the financial needs of the Greater Philadelphia region. By adding Q2 ClickSWITCH to its technology stack, Firstrust aims to increase the lifetime value of its customers by making it simple for commercial accountholders to utilize Firstrust for their personal banking needs. Q2 ClickSWITCH helps banks and credit unions speed up and simplify new account onboarding by allowing customers to switch their existing direct deposits and automatic payments quickly, securely, and effortlessly.

“Firstrust’s mission is centered on cultivating prosperity for our customers, our employees, and the communities we serve, and we believe our expanded partnership with Q2 will help provide the best digital experience for our customers,” said Tim Abell, CEO and President of Firstrust Bank. “Additionally, deposit growth is a top priority, and it’s critical for us to invest in technology that makes it easier for our customers to bank with Firstrust.”

Abell added: “Our goal is to build a relationship with everyone who joins Firstrust. Today, the digital banking experience is the easiest and most convenient way for our customers to interact with their money, anytime, anywhere, anyplace. Q2 ClickSWITCH enables us to take friction away from that experience from the beginning and helps convey who we are: a bank that can serve all their needs in-person at our 18 branches or online through our digital banking platform.”

“Deposits are the lifeblood of any financial institution,” said Katharine Briggs, Q2’s Senior Vice President of Customer Success. “Firstrust’s decision to invest in Q2 ClickSWITCH underscores its commitment to elevating the onboarding experience with a modernized digital solution that helps banks and credit unions drive engagement and strengthen accountholder relationships.”

Learn more about Firstrust Bank’s broad range of retail and commercial banking products.

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