Fort Washington-based Toll Brothers has increased the development of more affordable luxury homes as well as active adult communities in recent years, and the move is already paying off, writes Paul Schwedelson for the Philadelphia Business Journal.

The homebuilder reported its fourth fiscal quarter results last week, and these types of dwellings are the ones that are performing the best for the company.

Year over year, the sales of affordable luxury home sales went up by 109 percent. At the same time, the sales of active adult homes increased by 82 percent.

Toll Brothers separates its affordable luxury homes from its standard luxury residences based on home design, location, and price point.

For example, a home that features higher-end finishes and is near a city center will warrant a higher price and fall into the luxury category. Meanwhile, a home that has a less upscale design or is set in a location with lower demand may fit into the affordable luxury category.

“Our strategy of broadening our product offerings to include lower price points and capture greater market share and growth opportunities is working,” said Toll Brothers CEO Douglas Yearley Jr.

Read more about Toll Brothers in the Philadelphia Business Journal.

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