Ask SCORE: How Can ChatGPT Help Your Small Business?

Image via SCORE Bucks County.
Charlie Morris is a certified mentor with SCORE Bucks County and has held the Technology and Marketing Committee chair position for the chapter since January 2018.

In today’s fast-paced business environment, small businesses rely on efficiency and creativity to thrive. Artificial intelligence (AI) tools like OpenAI’s ChatGPT offer significant contributions to small businesses. 

ChatGPT is an AI chatbot built on OpenAI’s language model architecture, GPT-3.5 and GPT-4. It generates text by predicting the next word in a sentence based on a vast dataset of internet texts, enabling it to understand grammar, factual information, and some reasoning abilities. When given a user input or prompt, it generates coherent and relevant responses, making it versatile for various business-related tasks.

It’s important to understand ChatGPT’s limitations. Firstly, it requires access to real-time, post-training data, and its knowledge is current only up to September 2021. Updates may be necessary to include the latest world events or advancements in specific fields. Additionally, ChatGPT lacks true comprehension of text like humans do and relies on pattern recognition rather than understanding.

Consequently, it may produce text that seems accurate but is actually misleading or nonsensical. Lastly, ChatGPT lacks consistent long-term memory, which can limit its ability to handle multi-turn conversations or recall past user interactions. Despite these limitations, ChatGPT offers numerous compelling uses in a business context.

ChatGPT’s flexibility enables it to contribute to business creativity and efficiency in various ways including:

  • Marketing Content Creation: ChatGPT excels as a marketing content creator. It can generate catchy product descriptions and engaging social media posts, saving time and resources for your creative team. Its ability to understand and generate human-like text ensures a consistent output of creative marketing materials that resonate with your target audience.
  • Survey Sentiment Analysis: Understanding customer sentiment is crucial, and ChatGPT can assist in this area. It can analyze customer surveys, identify patterns, and key sentiments, and provide a comprehensive overview of customer opinions. This valuable information guides product development, marketing strategies, and overall business direction, helping you stay attuned to customer needs and preferences.
  • Image Generation: While primarily a language model, ChatGPT’s sibling, DALL-E, is designed for image generation. By generating images from textual descriptions, DALL-E can help create creative visuals for marketing collateral, product concepts, or website graphics. For instance, Microsoft’s Bing search engine utilizes DALL-E for image generation.
  • Data Analytics: Although not a dedicated data analytics tool, ChatGPT can collaborate with other AI-based analytics tools to streamline data analysis. It can help create clear and understandable reports from complex data, translating technical jargon into language that stakeholders can comprehend. This facilitates effective communication of complex insights, leading to informed decision-making in your business.

ChatGPT is just one of the many AI tools available to small businesses. Microsoft’s upcoming Copilot tool, Google Bard, and Grammarly for content editing are also reshaping the small business landscape. Copilot can access and analyze data from Microsoft 365 documents and emails and provide valuable insights, while Grammarly uses AI to enhance writing style and correct grammar errors. These AI tools, including ChatGPT, empower small businesses by saving time, reducing workload, and expanding what can be achieved.

In conclusion, integrating AI tools like ChatGPT into your small business can dramatically enhance productivity, creativity, and efficiency. While considering their limitations is important, the potential benefits cannot be ignored. As small businesses continue to embrace AI and its applications, they gain a competitive edge and resilience in a rapidly evolving marketplace.

Learn more at SCORE Bucks County.


Charlie Morris has been a mentor with SCORE Bucks County for almost five years and is a retired software developer and technology executive with over 40 years of experience. He holds an MS in Computer Science with specialties in Artificial Intelligence and Software Engineering and a BS in Experimental Psychology with minors in computer science and mathematics. 

Morris has worked in the defense, financial services, medical device, and clinical trial software industries. He leads Marketing and Technology for SCORE Bucks County.

Morris is offering a FREE webinar on Aug. 22, “ChatGPT, Artificial Intelligence, and How They Can Help Your Small Business.” Click here to register.

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