Under Armour Opens First ‘Brand House’ in Pennsylvania; It’s at King of Prussia Mall

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King of Prussia Mall Under Armour store
Image via King of Prussia Mall at Instagram.
Under Armour 'Brand House' at the King of Prussia Mall.

Jenn Frederick and the Good Day Philadelphia/FOX 29 Philadelphia crew visited Under Armour‘s first brand house in Pennsylvania, now open at King of Prussia Mall.

Overall, there are only six Under Armour brand house city concept stores in the entire country, which makes the new location in Montgomery County even more special.

One of the items that are available at the new shop is the SlipSpeeds line of footware, purchasable only at the brand houses. It is a sneaker that can also be put on as a slipper when wearers are in a hurry, and their feet will not slide out of it. It is an athletic shoe and slipper all in one.

The site also features some innovative retail tech.

For shoe purchasers, a scanner for the bottom of the foot will be able to tell a customer if he or she is pronate or overpronate.

The changing rooms will also have technology that recognizes item shoppers have brought in to try. If they need a bigger or a smaller size, it will provide the option to select one and have a sales clerk bring it.

Watch the entire segment at FOX 29 Philadelphia.

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In her interview with an Under Armour representative, Jenn Frederick was fascinated by the Under Armour SlipSpeeds, explained here.

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