Melting Pot’s Strength of Sales in King of Prussia Sparks Novel Change to Its Business Strategy
The Melting Pot, a popular fondue restaurant chain, boasts strong sales volume at its King of Prussia location, which is next door to a Hyatt House, prompting CEO Bob Johnston to focus the brand’s future development in or near other hotel properties.
“What we have found is two-fold,” he said. “First, if a Melting Pot is the restaurant inside of a hotel, it will bridge that hotel to the community — giving neighbors the ability to experience an unforgettable experience at our restaurant.”
According to the website RestaurantNews.com, Johnston wants to focus on marrying the dining experience of The Melting Pot with the hospitality of hotels, by seeking out locations near hotel properties.
“Instead of a hotel restaurant that no one knows, hotel owners can leverage our legacy brand to build community buzz and instant customers,” said Collin Benyo, The Melting Pot’s franchise growth specialist.
The chain’s redesign will be more catered to travelers as the brand is also looking to leverage hotels to focus on growth. The company will also provide support to help first-time restaurant franchise hoteliers launch.
In addition to hotel properties, The Melting Pot is also expanding in key cities throughout the South, aiming to hit 125 units by 2026.
Read more about The Melting Pot at RestaurantNews.com.
Fondue is more than a signature dish at The Melting Pot.
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