New David’s Bridal Business Arrangement: Silk Isn’t Only for Dresses Anymore
David’s Bridal, Conshohocken, has partnered with Something Borrowed Blooms, a Lafayette, La., firm that rents silk flower arrangements. Fashion Manuscript reported the arrangement.
Among the advantages the union brings is a supply of picture-perfect flowers that don’t break the bank of a young couple.
According to The Knot, the cost of florist-provided blooms has soared. Driving prices upward are inventory reductions caused by climate change and ever-pesky supply-chain sluggishness.
The average cost nationwide for 2022 wedding flowers was $2,400, reported The Knot.
The advantage Something Borrowed Blooms provides is that the silk arrangements are rented. Its marketing material cites a 70 percent savings on the purchase price — plus the advantage of sourcing flowers in an environmentally responsible manner.
“Florals are an incredibly important component to the wedding day: They tell a story, elevate the ambiance, and bring joy to the big day,” said Jim Marcum, David’s Bridal CEO. “Our new partnership with Something Borrowed Blooms was a natural fit. Their core belief that your budget shouldn’t limit your big moments … .”
Once the couple embarks on a honeymoon, the bouquets, centerpieces, and other arrangements are returned.
More on the cross-pollination of two bridal resources is at Fashion Manuscript.
Renting elements needed for a wedding is rising in popularity; it can work well, when done in an informed manner.
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