Regional Life-Sciences Support Firm Acquires Ambler Healthcare Mar-Comm Agency

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Two healthcare mar-comm entities (one in Ambler) are melding into a third to deepen expertise in the marketplace.

PulseCX, an Ambler marketing advisory services firm for pharmaceutical and healthcare professionals, has been acquired by Benchworks, a consulting firm serving the life sciences industry with operations in Maryland and Pennsylvania.

The PulseCX shift will augment the efforts of BW Health Group, a division of Benchworks formed in 2019, to support the growing commercialization needs of biopharma and life sciences companies.

The acquisition will make Benchworks one of the largest independently owned agencies serving the healthcare market.

CEO Thad Bench, said, “Our combined resources, skill sets, capabilities, and industry relationships will provide a unique selling point and enhance the synchronous nature of our two cultures and core values, allowing us to take advantage of an increased scale without the typical trade-offs experienced with larger agencies.

“In addition to top-tier strategic and creative resources, PulseCX brings a significant data analytics capability to the BW Health Group platform,” he concluded.

Jay Bolling, PulseCX CEO, will lead Benchworks as its president.

“What’s most exciting about this integration is its complementary nature — not only the ability to expand our resources in some of the traditional areas, but also in regard to the enhanced capabilities we can bring as a combined entity,” said Bolling.

Tom McDonnell, President of BW Health Group, commented: “As we continue to build BW Health Group, our goal remains the same-provide world-class commercial services to our clients. “We have seen a growing demand for service offerings that are flexible and custom-built to meet our clients’ evolving needs. We will continue to look for additional opportunities to complement our offerings for current and future clients.”

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