The revival project of N.J.’s Moorestown Mall has, among its development participants, Plymouth Meeting firm Bel Canto. Kevin Riordan constructed the story on its cross-river revitalization project in The Philadelphia Inquirer.

Moorestown Mall is owned by the Pennsylvania Real Estate Investment Trust (PREIT), a familiar entity in Montgomery County for the local retail properties in its book of assets: Willow Grove Park and Plymouth Meeting Mall.

As it has done with these centers of commerce — and continues to do — it is doing in Moorestown, that is, refresh them with new amenities and features to align with evolving trends in shopping.

The reinvention is well timed: Moorestown Mall, which joined the area’s commercial landscape in 1963, lost three of four department store anchors since 2017.

But PREIT executives remain upbeat.

“The mall isn’t dying,” PREIT chief executive officer Joseph F. Coradino said. “In fact, it’s in the midst of a rebirth.”

Part of its resurrection is the onsite construction of Pearl, a four-story, 375-unit apartment complex that Bel Canto is constructing near Boscov’s.

Bel Canto chief development officer Dan Herman, said that most of the apartments would be one-bedrooms or studios, with some two-bedroom units.

He further committed that 75 units would be affordable under terms of township agreement with the Fair Share Housing Center.

The complex is expected to be finished in 2025.

More on the overhaul of Moorestown Mall is at The Philadelphia Inquirer.