New Penn Community Bank Messaging — ‘Start Here. Grow Here. Stay Here’ — Highlights Its Long Game

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man in white shirt
Image via Penn Community Bank.
Penn Community Bank has refined its marketing messaging to highlight its longevity in serving local customers' needs.
Penn Community Bank Logo

Penn Community Bank has a new, multichannel marketing campaign that highlights its position as a trusted financial partner for individuals, families, and businesses at any life stage.

“No matter where a customer is on life’s journey — just starting out, well on their way, or planning for the future — Penn Community Bank is right by their side, just like we’ve been for 150 years,” said Jeane M. Vidoni, president and CEO.

“The past two years have reinforced the importance of community and partnership in a very real and meaningful way. We’re proud to continue to build upon our legacy of service and meet the needs of our neighbors, wherever they are,” she concluded.

Bernard Tynes, Director of Marketing, said: “Building on the foundation of Penn Community Bank’s core brand and values, the ‘Start Here. Grow Here. Stay Here.’ campaign speaks to both the bank’s traditional personal banking customers, as well as its burgeoning commercial and small business clientele.

“The life-stage messaging of the campaign is crafted to resonate with everyone by reinforcing the bank’s position as a trusted financial partner regardless of situation.”

The associated bank marketing campaign’s creative utilizes a modern gradient color effect to emote life’s natural transitions, as well as a “spotlight” treatment to communicate exactly who is at the center of the bank’s mission: customers and communities.

Beginning immediately, markets around the region will see and hear “Start Here. Grow Here. Stay Here.” campaign collateral across nearly every channel: digital and traditional media, branch merchandising, thought leadership, social responsibility initiatives, and sponsorships.

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