New Year, New Marketing Plan

As we start 2022, now is the time to think about how you are marketing your business in the new year.

Have you given thought to the potential sales opportunities that are out there if you dedicate a portion of your budget to marketing?

We recently spoke with Founder and CEO of beMarketing, Brandon Rost about what marketing trends business owners should keep an eye on in the new year.

“The use of video on a variety of platforms to showcase a product or business, the importance of well-curated content, the continual growth of social media, and the power of influencers are all going to be big marketing trends in the year ahead.”

Brandon also weighed in on how the pandemic has impacted how marketers are approaching their marketing strategies in the new year.

“As we work through the pandemic, people are focused on getting as back to normal as possible, even in this new wave. We are seeing trends around personalized marketing more and more. The right message at the right time to the right person is paramount.”

Brandon went on to share with us his Top 5 Tips for Marketing Strategies in 2022:

1. Embrace Storytelling: Consumers take in a lot of information in today’s digital world. To distinguish yourself amongst the competition, think about a story that showcases how your product or service solved a problem and tell that story!
2. Take an Active Approach to Data: With recent updates to iOS and upcoming updates in the use of cookies, marketers have less and less data that has been used to direct campaigns. The landscape is always changing, and that is ok! It just means that we have to adapt by being proactive in our approach to source news opportunities. 
3. Stay on Top of Algorithm Changes: Algorithms are growing in their importance for all types of digital marketing and ultimately, they change to improve user experience. We are constantly updating our clients’ marketing strategies based on these changes that occur often. It’s important to be aware of the changes as they occur so that you can update your strategy accordingly.
4. Explore Opportunities with Online Events: The pandemic has certainly impacted the way we think about events and connecting with new people. We’ve learned how to take part in events online more effectively and can acquire data on the audience who have attended that can be utilized at a later date.
5. Consider Influencer Marketing: We are seeing more and more influencer marketing strategies being used in B2B. Influencers offer substance and relevance to campaigns that support showcasing how products or services can offer the value your customers are looking for.

Interested in Learning More About beMarketing Services?

If you have an interest in learning about how the team at beMarketing can help your business grow this year, give us a call at 484.261.1149.