NIL Creates Unexpected Opportunities for Enterprising St. Joseph’s University Athletes

Cassidy Atchison of St. Joseph's U
Image via Instagram, The Philadelphia Inquirer.
Cassidy Atchison of St. Joseph's field hockey team.

NIL, the recent update to NCAA rules that allows student-athletes to profit from their names, images, and likenesses (NIL), has created exciting and sometimes unexpected new opportunities for St. Joseph’s University athletes, writes Adam Fine for The Philadelphia Inquirer.

And while the most lucrative deals are reserved for the NCAA’s biggest names, other less-known players have been finding ways to get in on the action.

St. Joseph’s freshman goalkeeper Christian Matson is not well known among college sports fans, but he still sought out a NIL opportunity—and succeeded. He landed a sponsorship from Set GK, a goalkeeping glove company.

He said that the process was not complicated at all.

“I put in an application, and within two days I heard back that I would receive it,” he said.

The company gives its athletes discounts on equipment based on several factors, including the promos they put out and how they do on the field and in the classroom.

St. Joseph’s women’s field hockey midfielder Cassidy Atchison had a similar experience with hockey stick brand Grays. She contacted the brand through Instagram and after submitting an application, she received a sponsorship.

Read more about St. Joseph’s University and NIL in The Philadelphia Inquirer.