Local Realtors Get Creative in Hopes of Gaining Listings amid Record Low Inventory

Bailey Dickerson

Local realtors are becoming creative in their efforts to get more people to take advantage of a historic seller’s market amid record-low inventory, writes Sandy Smith for the Philadelphia Magazine.

Even though 10,812 new listings were posted in the Greater Philadelphia market in July, Bright MLS data shows that it would take just two months to sell the entire currently available inventory because the overall supply is so low. This means that houses sell fast. In fact, the median length of time for homes on the market has fallen to just two weeks, a record low.

To circumvent this lack of houses available on the market, some realtors are now contacting house owners directly to make an offer to see if they would be willing to sell their property to their clients for the right price. Other realtors are turning to broadcast messages.

Robin Gordon of BHHS Fox & Roach Realtors’ Haverford office, for example, sent out a video to his clients last month, pleading with them to either send her potential sellers or to even consider putting their own homes up for sale.

Read more about the housing market at the Philadelphia Magazine by clicking here.

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