Delco’s Scrub Daddy Sees Sales Jump With Focus on Coronavirus Cleanliness

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Scrub Daddy creator Aaron Krause at his company's headquarters in Folcroft, Image via Charles Fox, The Philadelphia Inquirer.

The Folcroft manufacturer of a household cleaning product has seen sales jump significantly since the arrival of the coronavirus in the U.S., writes Sam Wood for The Philadelphia Inquirer.

Sales of Scrub Daddy, the sunshine-shaped sponge, have increased 20 percent at Walmart.

“So many people are going to the supermarket cleaning aisles and clearing out the shelves. It’s given us a huge boost in sales,” said Aaron Krause, the company CEO, and Scrub Daddy inventor.

“That’s not something we expected,” Krause said. “Hopefully this coronavirus thing dies down and we’ll see a lull in the summer.”

Scrub Daddy, Krause said, is now the third largest sponge manufacturer in the nation after 3M products Scotch Bright and O-Cello.

He and his investor-partner have sold more than $270 million day-glo sponges.   Vendors include Walmart, QVC, Bed Bath & Beyond and “all major chains and every major retailer,” Krause said.

Krause has also been a winner on the TV series Shark Tank.

Scrub Daddy was founded in 2012 and occupies 80,000 square feet in two Folcroft buildings.

The proprietary “high-tech polymer” foam is made at industrial plans in northern New Jersey and Cologne, Germany.

Read more about Scrub Daddy’s boost in sales here.

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