The Pennsylvania Horticultural Society has turned to Chronic, the Conshohocken-based marketing agency, to help it integrate marijuana into the Philadelphia Flower Show, writes Sam Wood for The Philadelphia Inquirer.

Marijuana was originally intended to make its debut at the show in 2016, but due to a problem, the exhibit was canceled at the last minute.

This year, organizers decided to get advice on how to make the multi-billion dollar marijuana industry a part of their show from somebody with more experience and knowledge.

“They weren’t sure how to do it effectively and within the regulations,” said Greg Ricciardi, CEO of Chronic and its sister company, 20nine.

The first thing the company did was ensure that the Horticultural Society leadership was comfortable with the idea. To that effect, no displays will contain anything that could be construed as a real pot plant.

Instead, marijuana will be a featured subject at three locations inside the Pennsylvania Convention Center.

There, “people can find info about doctors, ailments that marijuana is approved to treat, and where medical dispensaries can be found throughout the region and what people can expect when they visit one,” said Sarah Seamonson of Chronic.

Read more about the show at The Philadelphia Inquirer by clicking here.

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