Local companies that made it on this year’s Philadelphia 100 list of fastest-growing privately held companies are well aware of the role the good branding of their products played in their growth, writes Howard Gensler for The Philadelphia Inquirer.

beMarketing in Blue Bell has reported $2,047,444 in income for 2018 and is looking at 25 percent growth this year. Brandon Rost, beMarketing president and CEO, said he focuses on building a strong culture driven by the brand. He added that for marketing to work, consistency and discipline must exist.

Ilyse Shapiro started Let’s Be Direct in Wynnewood to help smaller businesses compete with the big leagues. Last year, the company increased its revenues from $1,994,788 in 2016 to $3,321,277.

Among the best business-building practices, Shapiro outlined creating a brand identity that clients can understand and relate to along with researching brands within a community to be able to stand out.

Ambler-based Clutch grew its revenues from $7.2 million in 2016 to $14.2 million last year. Its goal, said CEO Ned Moore, is less about branding and more about using data to help its customers build a larger base of loyal customers.

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