To celebrate the start of the 2019 NFL season, Rita’s Italian Ice has unveiled a new summer flavor in honor of the Philadelphia Eagles. Fittingly named Go Birds! Italian Ice, the new refreshing flavor has been creatively mixed to resemble the team’s iconic “Eagles Green” color and can be found at Rita’s locations in the Philadelphia, Wilmington and Trenton markets for a limited time.

In conjunction with the new flavor, the Eagles and Rita’s are also rolling out a limited-edition Go Birds! Tailgate Pack which comes complete with a Rita’s/Eagles branded cooler bag, four quarts of Rita’s ice, cups, spoons, and scooper. Tailgate Packs can be purchased at all participating Rita’s locations.

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“We all know how much of a summer tradition Rita’s Italian Ice is here in the Delaware Valley, so it was an honor to be part of this creative process with the leader in the Italian Ice and Frozen Custard industry,” said Catherine Carlson, Senior Vice President of Revenue and Strategy, Philadelphia Eagles. “Go Birds! is our way of thanking Eagles fans for their relentless passion and year-round support. This is an exciting time of year so we hope that Go Birds! Italian Ice and the limited-edition Tailgate Packs will fully equip every Eagles fan for the start of the 2019 season.”

“We’re thrilled to give fans a fun way to celebrate the return of football season in true Philly style with Rita’s,” says Linda Chadwick, President & CEO, Rita’s Italian Ice. “Go Birds! is a treat designed to honor the Philadelphia Eagles as much as it is to celebrate the greatest fans in football.”

Rita’s Italian Ice is a proud partner of the Philadelphia Eagles, as well as an associate partner of the Eagles Kids Club.

All children enrolled in the Eagles Kids Club will receive promotional discounts at participating Rita’s locations when a Kids Club ID is presented. For more information on the Eagles Kids Club, or to sign up a young Eagles fan, please visit www.philadelphiaeagles.com/fans/kidsclub/.

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