i76 Solutions is a strategic marketing agency, and a partner to Google, that connects brands to consumers through digital marketing. i76 Solutions is excited to announce the relocation and expansion of its headquarters to 676 W. Germantown Pike in Plymouth Meeting, PA, according to prweb.com.
The old historic building that will serve as their new headquarters is believed to have been a part of the Underground Railroad. The old building, sitting just a few miles off I-76, has been transformed into a high-tech data center and workplace.
Drew Salamone is the President and Founder of 176 Solutions. Salamone has been planning a high-tech makeover for his agency for quite some time. “Data drives every decision we make today. But there is way too much of it coming at us, from all directions, at the same time. We needed a solution that would allow everyone in the agency to have accountability for the outcome of our client’s campaigns. When it comes to success, we all have to speak the language and we all have to be on the same page. Missing a data trend or competitive opportunity can be the difference between a campaign’s success or failure,” said Salamone.
The building once rumored to be a low-tech hideout in times of oppression, would now be unrecognizable in the eyes of the people it served in the past. Screens and monitors are placed in every room, every department, every employee office, and even in the lounge and kitchen. The screens allow client campaigns to be monitored in real-time throughout the building. The agency’s monitors are strategically placed, and rotate through client campaigns during the workday, allowing everyone in the agency access to the activity across multi-channel marketing campaigns.
“If a client’s radio or TV campaign is active in a market, we want to see the traffic it’s driving to their website in real-time and the effect it has on visitors over time. By the same token, monitoring search queries that trigger paid search ads as they happen allows us to optimize more efficiently, ultimately driving higher CTR’s and better results for our clients,” Salamone stated.
Once enough data is analyzed, changes to the course of a marketing campaign to get the highest possible return on investment for their clients, can be made quickly. The system allows the agency to monitor various online and offline data in real-time to get an accurate view of the big picture strategy for their clients.
“Layering data from any source and visualizing that on-screen provides us with a complete picture of a client’s marketing funnel and allows us to immediately identify tactics that are driving results,” said Salamone.
For more information go to www.i76solutions.com.