Seriously, do you really know when, where and how your information is being shared on the World Wide Web?

Apple Chief Executive Tim Cook on Wednesday said customer data was being “weaponized with military efficiency” by companies to increase profit and called for a federal privacy law in the United States, writes Foo Yun Chee for reuters.com. 

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But Facebook CEO Mark Zuckerberg defended his company’s ad-based business model said users were aware of a trade-off for free services.

Cook, speaking at the International Conference of Data Protection and Privacy Commissioners, said Apple would support a U.S. privacy law and also touted the iPhone maker’s commitment to protect users’ data and privacy.

Apple, which designs many of its products so that it cannot see users’ data, has largely avoided the data privacy scandals that have enmeshed its rivals Google and Facebook this year.

Issues over how data is used and how consumers can protect their personal information are under the spotlight after big breaches of data privacy involving millions of internet and social media users in Europe and the United States.

Cook said Apple fully backed a federal privacy law in the United States, something Europe has already introduced via its General Data Protection Regulation.

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