Forget new lighting, new pathways and updated interior designs. Those things probably won’t lure consumers away from the ease and access of online shopping and into a shopping mall.

And if there’s one thing that owner-operator PREIT has proven in its robust transformation Plymouth Meeting Mall is that a successful reincarnation doesn’t happen overnight. The dramatic reinvention of the 52-year-old mall that began a decade ago when a string of prominent free-standing restaurants led by California Pizza Kitchen took up residence on the property, and then forged ahead with the “differentiated retail offerings” of Dave & Buster’s in 2009, the arrival of natural foods purveyor Whole Foods Market in 2010 and Legoland Discovery Center in 2017 is still in progress, writes Gary Puleo in The Times Herald.

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The lineup of new tenants, which includes Burlington, Dick’s Sporting Goods and Edge Fitness, will join current tenants Dave & Busters, Legoland, Whole Foods and Boscov’s.

A press release noted that nearly half of the Plymouth Meeting Mall’s space is now dedicated to dining and entertainment, underscoring PREIT’s early adoption of these experiential offerings to reimagine the retail experience.

“Plymouth Meeting Mall is a poster child for the new mall paradigm, having integrated entertainment, dining, grocery, fitness and an array of soft goods into our roster, driving unique visitors to the mall regularly,” said PREIT CEO Joseph F. Coradino. “With our proactive and strategic remerchandising efforts, including the redevelopment of the mall’s anchor space, we have changed the definition of the ‘mall’ which we believe charts the course for the future of the industry.”

To read the complete story click here.

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