Self-service, mobile-driven boutique hotel to open in Wildwood

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The hotel, a rehabilitation of a property originally built during Wildwoods' doo-wop era in the 1960s, is powered exclusively through a dedicated app. That means no front desks, concierge lines or key exchanges. (Screen shot courtesy of The Shore House)

There’s a new accommodation set to open down the Shore, and you won’t find any front desks, concierge lines or room keys. The entire hotel experience is right at guests’ fingertips. Philadelphia native and South Jersey resident Kevin Reardon, 30, on July 1 will open The Shore House, a boutique accommodation with 12 apartments in North Wildwood.

The land sale was $765,000, and the cost of the renovation that included a “tech- and design-forward concept” was not disclosed. The hotel, a rehabilitation of a property originally built during Wildwoods’ doo-wop era in the 1960s, is powered exclusively through a dedicated app. That means no front desks, concierge lines or key exchanges, writes Kenneth Hilario in the Philadelphia Business Journal.

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It’s not an entirely new concept — Marriott has an app that allows mobile check-in-and-out, room access and requests for extra amenities — but it’s growing in popularity, especially as mobile usage grows.

Lokal Hotel, a Philadelphia-based company, is another lodging concept that eliminates a few traditional hotel amenities like a front desk. The first opened in Old City, with additional hotels under construction in Fishtown and another down the Jersey Shore.

In 2017, about 25 percent of online reservations were made using smartphones or tablets, up from 14 percent in 2014, according to JD Power’s most recent North America Hotel Guest Satisfaction Index Study.

Mobile technology allows operators to “decentralize hospitality to more intimate, boutique properties as well as deliver personal interaction at scale,” Reardon of The Shore House said.

To read the complete story click here.

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