The Valley Forge Tourism and Convention Board has already begun seeing some good results from its winter hotel marketing campaign — the “Thrill of the Chill.”
The tourism agency changed things up a bit this year, according to Edward Harris, chief marketing officer for the Valley Forge Tourism and Convention Board, and started the campaign six weeks earlier this year — on Nov. 13, writes Donna Rovins in The Times Herald.
“This is the first time we have launched a winter hotel package prior to Jan. 1. We wanted to try a new formula this time — to get out way ahead of it,” he said. “So far, 100 packages were booked before the first day of winter. We’re really excited about the approach.”
The organization’s “Thrill of the Chill” Winter Hotel Package provides guests with savings for area attractions when they book an overnight stay in certain Montgomery County hotels. So far, 20 of the county’s 75 hotels have signed on to participate.
The campaign has 14 attractions across the county that have partnered with the agency to offer savings — more partners than have ever participated before, according to Harris.
“The package spans multiple consumer segments — families, entertainment, the arts and culture scene,” Harris added. “When you put in new things and offer variety and get out ahead it’s a formula for success.” Among the partners are theaters, breweries, wineries, restaurants, family attractions and shopping venues.
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MONTCO.Today published a story on the initiative Dec. 1 that detailed the marketing push behind the ‘Thrill of the Chill.’ The VFTCB is putting strong marketing behind the package with a featured ad in this month’s Philadelphia Magazine, as well as placement on digital billboards, a heavy push on social media, and radio announcements in the Baltimore, Washington D.C., Philadelphia and New Jersey markets.