The Valley Forge Tourism & Convention Board’s Chief Marketing Officer, Edward Harris, will be speaking at the 2017 eTourism Summit in San Francisco this week!

The conference, Wednesday Oct. 18 and Thursday Oct. 19, offers expert updates to those attending on the latest trends in e-mail marketing, research, social media, mobile and web design and how travel marketers are using those tools to build website traffic, according to a press release issued by the board.

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Harris will be representing Montgomery County on a panel discussion about content marketing. He will share Montgomery County’s success as the first to build an entire campaign around videos generated from Snapchat Spectacles.

VFTCB launched a Snapchat campaign and was a first-adopter of emerging technology to attract and connect visitors in the tourism market. The spring-summer marketing push made full use of Snapchat Spectacles, high-tech eyewear that enables post-worthy, first-person views from its wearer’s perspective.

The Valley Forge Tourism & Convention Board partnered with Branded Productions of North Wales on the project. The team traveled throughout the county capturing video of attractions like the Carousel in Pottstown, U.S. Hot Air Balloon Team in Limerick, Elmwood Park Zoo in Norristown, LEGOLAND Discovery Center, and iFly in King of Prussia.

The campaign, contest and content featured a video, website and billboard advertising and lived on Snapchat with valleyforge.org serving as secondary support. Users were incentivized to add VisitVF on Snapchat and send a snap of their favorite in-county spot.

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