The trend of shopping online for just about anything these days is undeniable. However, at least one retailer has a method to its madness that keeps people coming into its brick and mortar stores.

While some stores are losing sales and shuttering locations, Ross  continues building its portfolio, writes Melissa Wylie for bizwomen.com.

Ross Dress for Less has several locations in Montgomery County, including Lansdale, Plymouth Meeting and Royersford.

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Ross Stores has opened 30 Ross Dress for Less and 10 dd’s Discounts stores in the last month,

The company opened stores across 22 states and nearly half are located in the Midwest, Ross’ newest market, per Chain Store Age. CEO Barbara Rentler led Ross Stores in adding 96 locations in 2017, bringing the company total to 1,412 stores in 37 states, according to Chain Store Age, the story continues.

Ross’ steep discounts and continuously revolving merchandise selection have generated a loyal following, Business Insider reported. The company’s second quarter sales rose 8 percent this year to $3.4 billion, according to Business Insider.

Oliver Chen, analyst for investment banking firm Cowen & Co., told Business Insider the experience of shopping at Ross, which usually involves sorting through messy piles of clothes and household goods, is “un-Amazonable.” Ross stores have a brick-and-mortar experience that can’t be replicated online, Chen said.

To read the complete story click here. 

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