Community members and business people took to the streets of Pottstown recently — proud to say, “I pick Pottstown,” writes Donna Rovin for The Mercury.

They gathered on the four corners of High and Hanover streets, joining together to launch a new economic development campaign sponsored by Pottstown Area Industrial Development (PAID) Inc.

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“The purpose of today’s event was to create excitement out there about Pottstown,” said Peggy Lee-Clark, executive director of PAID Inc. “There’s a lot of quiet conversation going on, about why people pick Pottstown, but today we wanted to bring it out in the open.”

The outcome of the event will be a two- to three-minute promotional video produced by Virtual Farm Creative of Phoenixville. The video is just one piece of a bigger campaign designed to attract businesses to Pottstown.

Participants in the video shoot were given T-shirts with the slogan “I Pick Pottstown! Pioneers of the Good Life.”

Chalkboards were placed on each corner, so participants could write why they choose Pottstown. Some of the things written down included history, diversity, great schools, downtown architecture, the carousel, Connections on High, Steel River Playhouse, the YMCA and the people of Pottstown.

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