New Name Better Reflects Harleysville Bank
Harleysville Savings Bank can finally bank on a name change that won’t cause widespread confusion.
The six-location Montgomery County financial institution will officially shorten its name to Harleysville Bank in May, according to a Philadelphia Business Journal report by Jeff Blumenthal.
It waited for years to see that opportunity open up, in large part to former peer Harleysville National Bank, which was bought by First Niagara Financial Corp. in 2010 but kept its website until Key Corp. acquired First Niagara and finally turned off harleysvillebank.com.
“There was so much confusion in the banking world with all of the mergers and acquisitions that we didn’t want to create more,” said President and COO Brendan McGill in the article.
The newly renamed Harleysville Bank has long offered much more to its customers than the Savings title would indicate.
“People see Savings in your name and wonder if you do commercial lending or had checking accounts,” McGill said.
“We’ve been doing commercial lending for more than 10 years. I think we were concerned in the past that if we changed too quickly, we could create more problems. But they are a different bank now.”
Read more about the change to Harleysville Bank and the confusing environment it has had to contend with in the Philadelphia Business Journal here, and check out previous MONTCO Today coverage of the bank here.
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